Archives

Social Media Engagement

Used creative problem solving to reach students and PAU faculty in an authentic and genuine voice.

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Internal Website CMS Training Video

An internal website CMS training video I created and produced using iMovie.

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Social Media and Content Strategy Presentation

A presentation I created while managing the social media strategy with six internal departments and key leadership stakeholders.

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Case Study in Content Strategy

A case study that I completed for a Coursera Course: Content Strategy for Professionals 1: Engaging Audiences for Your Organization with Northwestern University.

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Sample Email Copy

Short, customer-focused email sample with fictional scenario.

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Palo Alto University Website Redesign Project

Overview of goals, media, and outcomes of the website update project at Palo Alto University.

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Parkinson’s Institute Podcast Project

Podcasts at Your Parkinson’s Institute: An email campaign sent through Constant Contact to 4,000 recipients and generated over 21% click-through rate.

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Parkinson’s Institute Newsletter Spring 2013

The Parkinson’s Institute Newsletter is a quarterly print publication which I managed the content and collaborated with a graphic design vendor to be printed and distributed to over 13,000 direct mail recipients.

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Parkinson’s Institute Social Media Copy and Creative

Gait and Balance: An exercise class graphic I created and managed the content on The Parkinson’s Institute Facebook and Twitter page.

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