Website Content Management

Goal: Create a landing page to drive potential students to read news articles (blog) or attend an event.

Actions I took to meet the goals and departments I interfaced with:

  • Worked with Admissions Directors in the Bachelors, Master’s, Ph.D., and Psy.D. programs to receive information on upcoming events and where they would like to drive traffic to for each event.
  • Gathered owned media within the photo library I managed on a daily basis to gather relevant photos that would be appealing to potential students.
  • Created content for each column or “box” in the CMS and buttons associated with each photo.
  • Edited photos using a web-based editing software.
  • Worked with executive leadership to gather content for the Global Mental Health Newsletter and formatted from a printed version to an SEO-friendly web document.

Outcome:

  • Increase in attendance for online events. Most Master’s programs online events were full when interviewing world-renowned faculty.
  • Increased readership for news articles.
Taken from: www.paloaltou.edu on Thursday, August 27, 2015

Taken from: http://www.paloaltou.edu on Thursday, August 27, 2015

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