Social Media Engagement
Collaborate with a Palo Alto University (PAU) faculty member to post a photo of his recent newborn in a PAU onesie signed by other PAU staff and faculty.
Really successful engagement on Facebook and a lot of buzz around campus (see below for data).
Created social media messaging around an upcoming event featuring a very well-known “celebrity” in the field of psychology.
There was so much excitement around this event we had over 700 people RSVP for the upcoming event featuring Dr. Philip Zimbardo. We ended up having to cap the event and implemented live streaming so others could view the presentation.