Palo Alto University Website Redesign Project

Project Overview: Migrate website to new Buzzr CMS in partnership with mStoner website vendor. The goal was to launch in October 2015.

See redesigned Palo Alto University Website

Project goals/challenges:

  • Previous website size: 1,144 web pages
  • Updated all content on each department’s page/QA for accuracy
  • Wrote 10 new landing pages
  • Challenges: Cross-functional project management with every department at PAU – all with different priorities and needs for the website.
    • Meeting needs for Alumni, Student Services, and Admissions departments using the website as a vehicle for marketing.

Actions I took to meet goals and departments/individuals I interfaced with or managed:

  • Led website committee meetings to move through the migration process, approving wireframes, design/creative, and interviewing each department.
  • Collaborated with each department to ensure that the information architecture was correct. Full information architecture document.
  • Split up each section of the website into more manageable sections to make it easier for departments to meet project milestones.
  • Worked closely with each department to educate on web content best practices and copyedit their material.
  • Trained and managed a team of 4 content migrators for moving content from the old website to the new website.
  • QA’ed all webpages to prep for going live.

End result and measurable data/impact on the organization:

  • Successful on-time launch of the website.
  • Increase of 5x the amount of web inquiries per month for Ph.D./Psy.D. programs
  • Bounce rate average of 50% cut to average of 30%
  • Ongoing maintenance and enhancement project management of website:
    • Adding Section 508/WCAG 2.0 accessibility features such as: alt tags on photos, separating navigation tags with title and H1 tags.
    • Implemented SEO campaign to add metadata and keywords to all landing pages and top 200 visited pages.
    • Led initiative to utilize H1-H6 headers within page content for SEO.